ANJI’s 2024 national dealer strategy summit took place in Foshan from 10 to 13 April. Company representatives and dealers met to discuss product development, store presentation and local customer outreach.
The programme combined briefings with practical training. Sessions covered short-video production, editing, publishing and local promotion on Douyin. Dealer representatives shared their own experience, while instructors used examples and hands-on exercises.
On 12 April, participants visited the Enping production base to see manufacturing equipment and processes. The following morning they toured ANJI’s refreshed headquarters showroom. The report links these visits with the summit’s wider emphasis on presenting products clearly and supporting the retail network.
Adapted from ANJI’s official WeChat report, published 2024-04-15.
