ANJI’s 31 July 2025 marketing update describes a programme connecting online content with activity at its domestic stores. Douyin local group-buying vouchers, live broadcasts and short videos were among the formats discussed.
The report names WeChat, Douyin, WeChat Channels and Xiaohongshu as core channels, alongside other publishing platforms. It also describes working with home and building-materials media to distribute brand and product stories.
For participating dealers, the emphasis was on reaching people in their local area and connecting that interest with a store visit. The article documents the programme and the channels involved, without providing independently verified conversion or sales figures. Offers mentioned in this historical domestic campaign are not current international purchasing terms.
Adapted from ANJI’s official WeChat report, published 2025-07-31.
